Crest: Get Ready With Me
To launch the new key player in Crest’s 3DWhite beauty lineup, we developed a TVC campaign designed for digital-first audiences, reimagining the classic “Get Ready With Me” video through our Reality Checkup lens. The campaign’s ecosystem was expanded further through product hype reels and social content, creating a unified visual language across platforms.
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Agency: Saatchi & Saatchi
Role: Art Director
Credits:
Copywriter: Vy-anh Nguyen
CD/Art: Kim Davies
CD/Copy: Annemarie Cullen
ECD: Simon Phillion
Producer: Mackenzie Reif Guerman
Director: Trevor Clarence / JOJX
Editor: Quenton Jones / Harbor
Color: Adrian Seery / Harbor
Mix: Glen Landrum / Harbor
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